10 Minute Boardshop is new service that we ( one of the authors of this site ) have developed for retailers to get their board shops online more quickly. 10 Minute Boardshop allows retailers to quickly create basic sites for their stores by collaborating with their manufacturers.
Using this service, retailers create microsites for each of their brands. The microsite shows the products that the retailer sells for that one brand, and the site is search-engine-optimized for local searches. For example, the Creatures at Mitch’s Surf Shop shows all of the Creatures of Leisure products that Mitch’s surf shop sells. You can see an index of all of our websites at index.minuteboardshop.com.
Using a site like this, the surf shop owner can get search traffic without a lot of work, because most of the content from the site is provided by the manufacturers, so retailers don’t have to locate product photographs are type in product information. Because the site includes products, unlike like business directory listings, consumers who are doing local searches for brands will find the sites.
10 Minute Boardshop is currently in private beta, and will launch publicly later in 2010.
