Comments on: Keep Your Brand Promise and Deliver a Memorable Experience http://www.retailingtogether.com/posts/2009/918-keep-your-brand-promise-and-deliver-a-memorable-experience Collaboration and Technology for Independent Apparel Retailers and Their Business Partners Fri, 11 Sep 2009 22:46:16 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Matt Scoble http://www.retailingtogether.com/posts/2009/918-keep-your-brand-promise-and-deliver-a-memorable-experience/comment-page-1#comment-34 Matt Scoble Tue, 10 Feb 2009 23:04:16 +0000 http://www.retailingtogether.com/?p=918#comment-34 Doug: Thanks for this post. Agree with your focus on "memorable customer experiences". Perhaps you've written elsewhere about this--I need to dig further--but it seems that there are different elements which make up this experience. Some are sensory (visual appearance of store, cleanliness), some are inter-personal (attitudes of store associates), some are transactional (was customer kept waiting, etc.), some are based on expertise (was the associate knowledgeable about what I wanted to find out about?), etc. I don't know the full list but will try to gather my thoughts. Look forward to more interaction on our blogs and on Twitter! --MS Doug:

Thanks for this post.

Agree with your focus on “memorable customer experiences”. Perhaps you’ve written elsewhere about this–I need to dig further–but it seems that there are different elements which make up this experience.

Some are sensory (visual appearance of store, cleanliness), some are inter-personal (attitudes of store associates), some are transactional (was customer kept waiting, etc.), some are based on expertise (was the associate knowledgeable about what I wanted to find out about?), etc.

I don’t know the full list but will try to gather my thoughts. Look forward to more interaction on our blogs and on Twitter!

–MS

]]> By: Retailing Together: Collaboration for the Retail Ecosystem | Clarinova Retail -- Comprehensive Online Apparel Marketing http://www.retailingtogether.com/posts/2009/918-keep-your-brand-promise-and-deliver-a-memorable-experience/comment-page-1#comment-20 Retailing Together: Collaboration for the Retail Ecosystem | Clarinova Retail -- Comprehensive Online Apparel Marketing Tue, 03 Feb 2009 17:34:37 +0000 http://www.retailingtogether.com/?p=918#comment-20 [...] reps. Retailing Together is publishing articles about trade shows, guides to basic marketing,  commentary from notable consultants, and research about the state of the industry. Collectively, the blog [...] [...] reps. Retailing Together is publishing articles about trade shows, guides to basic marketing,  commentary from notable consultants, and research about the state of the industry. Collectively, the blog [...]

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