If you aren’t familiar with the Retailing Together archives, here are a few recent book reviews that you may have missed:
- Marketing Your Retail Store in the Internet Age. A comprehensive overview of the fundamentals of marketing and promotion with specific application to using the Internet.
- The Profitable Retailer . A collection of powerful tips, all drawn from Doug Fleener’s extensive experience, for improving the profitability of a retail business.
- Winning at Retail: Developing a Sustained Model for Retail Success. This sophisticated analysis of the most successful major retailers reduces the complexities of market positioning and differentiation into a simple, 5-choice model.
All of these books tackle aspects of marketing that are critical for retailers to understand and employ. Winning at Retail considers positioning and differentiation, refining the general marketing theory to a specific theory for retailers. Marketing Your Retail Store in the Internet Age combines theory, strategy and tactics in a structure that is the best organized and most sensible of any business book Retailing Together has ever reviewed, and The Profitable Retailer focuses on marketing tactics that retailers can use immediately, but with a solid ( although implicit ) basis in marketing theory.
