The occasional encouraging sales reports that Retailing Together found on the trade show floors in Las Vegas has been confirmed in more detail by the real journalists.
The February 27 issue of California Apparel News ran several encouraging articles:
The weak economy and new layout of the trade show had this husband-and-wife team forecasting sales would plummet 50 percent compared with their sales at MAGIC last February. However, by the last day of the most recent show, they said their initial forecast was proven wrong when their sales broke even. Better yet, they estimated they spread the word about Dead Threads to 30 percent more buyers than they had during the same show in the previous year.
… many vendors were pleasantly surprised by doing good business in a poor economy. Cody De Backer of Los Angelesâ€“based label Grn Apple Tree estimated that his label’s sales increased 15 percent compared with the February 2008 show … He claimed that 60 percent of retailers visiting his booth wrote orders.
"The buyers coming into Vegas hadn’t bought much, so many of them left paper. It was an order-writing show," she said.
The show was 70 percent larger than the February 2008 inaugural show and 15 percent larger than the August 2008 show.
Can we declare the recession over yet?