Although marketing is a complex subject that is worthy of its own field of study, there is a basic core of marketing that most small businesses can profit from.
To make the most basic core of marketing theory and tactics more accessible to small business owners, the staff of Retailing Together is developing a guide to basic marketing, one of several guides we are working on.
We’ll be releasing the guide in parts, and we’re announcing the first two parts today. The Marketing Primer is the overview of the contents of the guide, and the first chapter covers the concept of the Marketing Mix.
