Guides
Retailing Together guides cover the fundamentals of marketing and Internet technology to give retailers better understanding of how to promote their business online. Since we’re just getting started, the guides aren’t finished yet, but we will be adding one new chapter per week, with announcements of new chapters being published on the front page of the blog.
Basic Marketing
Marketing Primer
- Overview
- The Marketing Mix: A Recipe For Your Marketing Plan
- Positioning: Claiming Your Spot in the Consumer’s Mind
- Know Your Customer: Simple Market Research
Building Customer Relationships
- Overview
- Customer Acquisition: Getting People Into Your Store
- Customer Conversion: Getting People to Buy
- Customer Retention: A Long-Term Relationship
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