Mitch’s has been a fixture in the San Diego surfing community since 1967. Mitch’s North, the second shop is located on Pacific Coast Highway in north Solana Beach, between Fletcher’s Cove and Swami’s surf break. They provide anything and everything surf to the surfing community, from the most famous surfboard shapes to a new board for today’s beginners. Mitch’s also carries blanks and board making materials, and design custom surfboards.
With a surfboard stock that includes shapes by Takayama, Gato Heroi, Campbell Brothers, Tudor (as in Joel Tudor) Rainbow, Bing, Christensen,Mandala and many more, plus a wide selection of blanks that attracts the best shapers around, “For surfers” absolutely defines Mitch’s surf shop. Walking into the shop feels like being a kid and entering a house of a real surfer. There are boards and blanks everywhere.
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10 Minute Boardshop is new service that we ( one of the authors of this site ) have developed for retailers to get their board shops online more quickly. 10 Minute Boardshop allows retailers to quickly create basic sites for their stores by collaborating with their manufacturers.
Using this service, retailers create microsites for each of their brands. The microsite shows the products that the retailer sells for that one brand, and the site is search-engine-optimized for local searches. For example, the Creatures at Mitch’s Surf Shop shows all of the Creatures of Leisure products that Mitch’s surf shop sells. You can see an index of all of our websites at index.minuteboardshop.com.
Using a site like this, the surf shop owner can get search traffic without a lot of work, because most of the content from the site is provided by the manufacturers, so retailers don’t have to locate product photographs are type in product information. Because the site includes products, unlike like business directory listings, consumers who are doing local searches for brands will find the sites.
10 Minute Boardshop is currently in private beta, and will launch publicly later in 2010.